Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announced its 2017 SIA Participation Study.
USA Luge has extended sponsorship deals with three companies through to the 2022 Winter Olympic Games in Beijing.
The National Collegiate Athletic Association has announced Google Cloud as its official cloud provider.
ntrawest Resorts Holdings, a North American mountain resort and adventure company, has entered into a definitive agreement to be acquired by a newly formed entity controlled by affiliates of the Aspen...
Vail Resorts has agreed to buy all of the ski-mountain operations at Vermont's Stowe Mountain Resort for $50 million.
US confectionery manufacturer the Hershey Company has unveiled a three-year partnership with the US Ski and Snowboard Association.
USA Curling has announced its partnership with Brooms Up Curling Supplies will continue through until 2019.
USA Bobsled & Skeleton (USABS) has announced Thorne will become its exclusive nutritional supplements partner.
The University of Denver (DU) ski team has established an official partnership with the brand, Opedix tights, after wearing the tights.
Yaktrax and DryGuy, two long time sponsors of the US Ski Team, announced their sponsorship of the 2016 Big Air at Fenway event.