Winter Sports Sports Business

| January 15, 2018
USA Luge Extends Three Sponsorships through Beijing 2022   

USA Luge has extended sponsorship deals with three companies through to the 2022 Winter Olympic Games in Beijing. More>>

| January 15, 2018
Snow Sports Participation Study Shows Strong Market for Winter Events   

Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announced its 2017 SIA Participation Study. More>>

| April 17, 2017
Intrawest Resorts To Be Acquired By Aspen, KSL Capital Partners   

ntrawest Resorts Holdings, a North American mountain resort and adventure company, has entered into a definitive agreement to be acquired by a newly... More>>

| March 6, 2017
Vail Resorts to Purchase Vermont’s Stowe Mountain Resort   

Vail Resorts has agreed to buy all of the ski-mountain operations at Vermont's Stowe Mountain Resort for $50 million. More>>

| January 16, 2017
Hershey Company Partners with US Ski and Snowboard Association   

US confectionery manufacturer the Hershey Company has unveiled a three-year partnership with the US Ski and Snowboard Association. More>>

| November 21, 2016
Thorne Research Named Nutritional Supplements Partner of USABS   

USA Bobsled & Skeleton (USABS) has announced Thorne will become its exclusive nutritional supplements partner. More>>

| November 21, 2016
USA Curling Extend Partnership with Brooms Up Until 2019   

USA Curling has announced its partnership with Brooms Up Curling Supplies will continue through until 2019. More>>

| April 4, 2016
University of Denver Ski Team Partners with Opedix   

The University of Denver (DU) ski team has established an official partnership with the brand, Opedix tights, after wearing the tights. More>>

| February 29, 2016
Yaktrax and DryGuy Back Boston Freeride Event    

Yaktrax and DryGuy, two long time sponsors of the US Ski Team, announced their sponsorship of the 2016 Big Air at Fenway event. More>>

| January 18, 2016
USA Bobsled & Skeleton Partners with Veterans' Education Challenge    

USA Bobsled & Skeleton announced a partnership with the Veterans' Education Challenge to help raise awareness for the organization. More>>

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