In this issue, we look at golf, swimming and diving, which, along with our other featured sport, soccer, are all showcased in the Summer Olympics. This year, the Olympics will see some new sports: karate, surfing, climbing and skateboarding. And in 2024, we’ll have breakdancing. Sports will continue to evolve and change. This issue helps us move with those changes, with some great articles by incredibly knowledgeable members of our industry. As move into spring, let’s commit to learning, to growing and to helping our industry evolve. If we can do that, everyone wins.
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We just closed out a year nobody could have anticipated. As we continue into the new year, optimism is strong, with vaccines on the scene and sports beginning their rebound. The question, of course, is where we go from here. Ideally, 2021 will be the year not just when tournaments return, but also when spectators come back and confidence in travel is restored. This issue gets you off to a great start with information you can use in light of the market conditions. Let’s face 2021 together and start strong, stay resilient and work together.
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