As we sprint toward the end of the year, it’s a good time to reflect – not on the things we can’t do but on the things we have learned to do differently. Not all change is bad, particularly if it brings learning. This issue has examples. From merchandizing to app design, from recurring events to arranging accommodations, much has changed. This issue also helps you keep current on the changes in a variety of sports, including squash, football, rodeo, equestrian, tennis, pickleball and even volleyball. Finish the year strong and get set for 2021.
If we have learned anything over the past few months, it’s that we’re never alone. Even at a time when all the things we normally anticipate each fall, like local 5Ks, city marathons, high school sports and the sprint toward the World Series, have been knocked out of kilter, we still have each other – our colleagues in this industry, who are sharing their knowledge. And this issue is a great example. There are peer-written articles on risk management, security, transportation and business development, some of the most timely and relevant topics around. We are stronger together than we ever could be independently. Let us continue to lean on and learn from one another, as we move toward a brighter future.
This summer is a great time to gather our thoughts for the season ahead. And even as we wait for a vaccine to be developed, we’re seeing an incredible amount of creativity and ingenuity, as well as unshakable optimism, in the sports event industry. From attending virtual events (hello, Zoom!) to finding smarter ways of communicating with potential clients, we’re making our way through a new landscape. This issue has great information you can use now – as well as in the future. From learning how to maximize the value of internships to understanding how to minimize risk, this issue can help you move forward.
COVID-19 might be the most formidable opponent the sports tourism industry has ever faced. In an instant, we have learned that our so-called “recession-proof” industry…wasn’t. But our industry is nothing if not nimble and adaptable. And everything in this issue is proof of that fact. From industry writers who speak about new ways of doing business, to sports venues that will be there when we return to play, this issue has what we need. It also has something we can’t sell and can’t buy but can only find in one another: hope. As we head into the summer’s warmth, we want it to bring hope to you as well.
Nobody needs to be told that excellent events don’t happen by themselves. On the contrary, they call for a detailed plan for excellence behind the scenes as well as what meets the eye for spectators. A strong event is supported by an excellent working relationship with the local sports commission and CVB, as well as several vendors, including photography, housing and medical planning. Other aspects adding to the overall excellence of the competition include proper marketing and the strong pursuit of athletes to participate. Learn about all those things and more in this issue.
What’s your 2020 vision? If you’ve yet to make resolutions for the coming year, this is the issue for you. You can learn about esports, the fastest-growing phenomenon not only in the U.S. but worldwide. We also have insights into great destinations for snow and ice sports (a few are even at beachfront locales) and some of the best basketball venues you’ll see ahead of March Madness. Our feature on new and emerging markets is another great start, as are the articles on streaming, kayak fishing and adaptive sports. Your new year starts here, with some great information and insights.