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VISIT Milwaukee launches virtual tour of Milwaukee in advance of DNC

13 Aug, 2020


Today VISIT Milwaukee unveiled an immersive virtual experience to showcase this unparalleledcity and the thoughtful, resilient people who make it come together. From old fashioneds and cheese curds, to Alice’s Garden’s meditative labyrinth and the local music scene, this collective experience includes 30 videos that cover traditions beloved by locals and visitors alike. And they’re not just your average tourism videos. These videos feature the voices of 30 passionate Milwaukeeans who share with viewers an inside look at what makes the city such a dynamic place. 

“There’s nothing like being in Milwaukee in person, of course, but we also know this year is unlike any other,” says Peggy Williams-Smith, president and CEO of VISIT Milwaukee. “These 30 videos provide a look at our city through the eyes of the people who know it best from across the communityand we couldn’t be prouder to provide this experience to the visitors who couldn't visit in person this summer, including DNC delegates, donors, and members of the press."

In the midst of the pandemic, many destination organizations like VISIT Milwaukee have had to reimagine how they promote their communitiesVISIT Milwaukee chose to create this video series, complemented by two new commercials, in order to tell Milwaukee's authentic story and elevate the perception of the destination by seizing the opportunity in the global spotlight during the DNC.

“These vignettes capture dozens of stories about Milwaukee, but they’re ultimately just the beginning,” says Megan Suardini, chief marketing officer at VISIT Milwaukee. What we hope viewers come away with is a sense that there is so much more to Milwaukee than they realized and that they want to experience the city for themselves.”   

The videos were created by local videographer Samer GhaniMuch of the music was provided by local band Paper Holland. Narration for each video was provided by the following:  

Watch all of the videos at visitmilwaukee.org/exploremke.

About VISIT Milwaukee - VISIT Milwaukee is the Greater Milwaukee area’s convention and visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel in order to increase the economic impact of tourism in the region. VISIT Milwaukee has over 700 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District and Potawatomi Hotel & Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit www.visitmilwaukee.org. 

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