Visit Monroeville Launches VM Sports, a New Sports Tourism Brand
5 Nov, 2019
Visit Monroeville, Monroeville Pennsylvania’s tourism bureau, announced the development of VM Sports on September 6th. VM Sports will advance sports tourism in Monroeville and eastern Allegheny County by taking advantage of the area’s many existing sports complexes and venues to attract a diverse range of tournaments and sporting events.
President & CEO of Visit Monroeville, Sean Logan, said that sports tourism generates economic impact bybringing direct spending into the community. “When sports events, big or small, come to town, the athletes and their families and supporters bring their wallets. They’re looking for quality lodging, excellent food, entertainment, and shopping. Monroeville has it all – along with proximity to a major international airport and downtown Pittsburgh. Monroeville, with its amenities and wide variety of sporting facilities, is the perfect place to bring their teams."
"Visit Monroeville is always looking for new ways to bring events into our region," said Amy Capcara, sales and marketing manager of Visit Monroeville. “The development of VM Sports just formalizes our dedication to tap into this growing market. Sports are part of our area’s legacy, and we couldn’t be more excited about VM Sports.”
For years, Visit Monroeville’s promotion of sports tourism has been paying off. Their biggest sports event partner, Atlantic Coast Sports, annually generates over $1 million in direct spending in Allegheny County's hotels alone. Visit Monroeville attracts tournaments like Tyrant Wrestling, which has recently doubled in attendence and is projected to double again for November 2019, the Showstoppers Dance Competition, which is under a two-year contract with the Monroeville Convention Center, and Terrain Race at Monroeville Community Park, which has 8,000 participants.
Visit Monroeville celebrated the launch of VM Sports with a new section of VisitMonroeville.com, which provides in-depth field measurements and new photography taken by local creative and marketing multimedia agency Twothirty Media. The VM Sports logo was designed by graphic designer Devin D’alessandro, owner of GK Creative.
About Visit Monroeville: Visit Monroeville was established in 1987 to increase and serve the convention, trade show, entertainment, and sports industries. The agency also works closely with the Monroeville Area Chamber of Commerce to promote local businesses and services – including hotels, restaurants, and retail establishments – to visitors to the region. The staff markets the Monroeville Convention Center, hotels, and other indoor and outdoor venues in the area to promote the region as a low-cost, high-quality location for trade shows, conventions, entertainment, and sporting events.