Diving Back In

Article | September 1, 2020

Destinations are diving back into the sports tourism market, leveraging a primal element: water. Fishing tournaments, wakeboarding championships,... more >>

On the Waterfront

Article | September 3, 2019

From canoeing, kayaking and stand-up paddling to sailing, surfing, water skiing and even dragon boat and Hawaiian outrigger racing, water sports are... more >>

League’s World Champ Returning to Carolina Cup to Defend Title

News | April 23, 2019

The winner of the women’s Paddle League World Title in 2018, returns to North Carolina April 24-28 to defend her Carolina Cup Championship. more >>

Australian SUP Powerhouse Returning to Carolina Cup

News | April 22, 2019

Australian SUP powerhouse Michael Booth returns to North Carolina April 24-28 to defend his Carolina Cup Championship. more >>

By Land or By Sea

Case study | February 28, 2019

Nestled between Cape Fear River, the Intercoastal Waterway and the Atlantic Ocean, Wilmington, North Carolina, is a natural setting for water sports.... more >>