IRONMAN Continues International Expansion with New Destination

18 Oct, 2019

IRONMAN, a Wanda Sports Holdings company, and Unlimited Sports announced the addition of the IRONMAN® 70.3® São Paulo triathlon in Brazil. IRONMAN® 70.3® São Paulo will take place on Sunday, November 10, 2019 in the financial center of Brazil, capital of the state of São Paulo and one of the five largest cities in the world. This new event will join the IRONMAN® 70.3® events, becoming the fifth IRONMAN 70.3 event in Brazil.
“The growth of IRONMAN across South America has skyrocketed over the past few years, and our new event in São Paulo is a testament to the success of the sport and impact of the brand in the region,” said Joanna Jordan, Managing Director of Latin America for IRONMAN. “The demand for IRONMAN races continues to flourish in Brazil, and São Paulo will be an attractive and compelling destination for our athletes and their families.”
A typically urban metropolis covered in vast greenery, the state of São Paulo is a mix of cultures and regarded as the most populous state in Brazil with nearly 41 million people. The most important economic center of Brazil, it is the capital of culture in Latin America with leisure, historical, gastronomy, and entertainment offerings.
One of more than 100 events in the global IRONMAN 70.3 race series, the IRONMAN 70.3 São Paulo triathlon will lead athletes along a 1.2-mile (1.9K) swim, 56-mile (90K) bike and 13.1-mile (21.1K) run throughout the city known as the city that “never stops”. The race will begin in the Rowing Lane of São Paulo University with a one-lap swim. From University, the flat two-loop bike course will take participants through the largest and widest avenue of São Paulo along the Pinheiros River. Athletes will conclude the race with a three-loop run through the campus of São Paulo University.
“São Paulo is the largest city in Latin America, and it is also the home city to many of the national triathletes,” said Carlos Galvão, Chief Executive Officer of Unlimited Sports, which owns and will operate the new event. “The metropolis is a cosmopolitan city, perfect to receive athletes and their families which will have diverse options of entertainment during the race week. We are pleased and very excited to host an IRONMAN 70.3 triathlon in São Paulo.”
The IRONMAN 70.3 São Paulo will offer 30 coveted age-group qualifying slots to the 2020 IRONMAN 70.3 World Championship taking place in Taupõ, New Zealand on November 28 and 29, 2020.
General registration for IRONMAN 70.3 São Paulo will open at 11:00 a.m. (EST) on March 21, 2019 at Athlete inquiries may be directed to
For more information on the IRONMAN brand and global event series, visit

About IRONMAN: As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit
About Wanda Sports Holding: Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.


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