Tagmarshal Elevating Player Experiences at Westchester Country Club
23 Apr, 2018
Tagmarshal– the golf course intelligence and pace-of-play system used by golf courses, country clubs and resorts globally – is empowering the operation at the exclusive Westchester Country Club, ranked among America’s top-30 private clubs.
Well known for its family orientation, Westchester Country Club is experiencing even faster play through Tagmarshal’s sophisticated geo-tagging and pace algorithms to consistently speed rounds by 15 to 17 minutes.
“Tagmarshal is an easy-to-implement ‘game-changer’ for us, shaping next-level member experiences,” says Ben Hoffhine, Director of Golf at Westchester Country Club, host of PGA Tour events for more than 40 years. “Averting player bottlenecks and improving performance with actionable data are testaments to the effectiveness of Tagmarshal technology.”
A recent USGA survey shows 74% of players believe appropriate speed is critical to enjoyment of their rounds. This is the impetus for Carnoustie Golf (The Open Championship), The Ocean Course at Kiawah Island Golf Resort (2021 PGA Championship), Whistling Straits (2020 Ryder Cup), Erin Hills (2017 U.S. Open), East Lake (2017 TOUR Championship), Valhalla (PGA Championship 2014) and many other courses adopting Tagmarshal.
“Tagmarshal’s success at Westchester Country Club, one of the nation’s most renowned layouts, further shows it is invaluable for private clubs looking to provide exceptional golf experiences,” says Bodo Sieber, CEO of Tagmarshal. “Our platform is affordable for courses of all types and the data it provides turns pace into a revenue-generator.”
Partnering with Tagmarshal allows courses to become pace setters with improved operational efficiencies, including labor savings. Adding prime tee times thanks to Tagmarshal is resulting in more than $100,000 in annual incremental revenue for many courses. Superintendents use Tagmarshal data to better manage pin placements, wear patterns and hole set-ups.
About Westchester Country Club: Westchester Country Club is an exclusive family-oriented club approximately 40 minutes outside Manhattan. Maintaining its "Platinum Club” status, members enjoy world-class amenities, including two championship golf courses, a beach club on the Long Island Sound and comprehensive tennis and squash courts. The West Course has hosted many professional golf events, including the Westchester Classic, Buick Classic, Senior Players Championship, The Barclays and the KPMG Women’s PGA Championship, among others.
More information: wccclub.org, 914.967.6000.
About Tagmarshal: Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small “tags” clipped onto golf bags or installed on carts which transmit geo-location data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.
More information: tagmarshal.com, 725.333.7354.