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Heartland Soccer and Goodcents Team Up for an Exclusive 3-Year Partnership

22 Nov, 2021


Heartland Soccer, America’s largest league and tournament host, recently announced a multi-year partnership with Goodcents, a locally owned business, who has been named the Exclusive Sub Sandwich Provider of Heartland Soccer.

This official partnership comes after a decade-long relationship between Goodcents and Heartland Soccer. In addition to its corporate sponsor designation, Goodcents will have high brand visibility at some of the most premier soccer facilities in the region, including GARMIN Olathe Soccer Complex and SCHEELS Overland Park Soccer Complex. 

Additionally, Goodcents will provide exclusive deals to Heartland Soccer’s audience, which includes more than 2,000 referees, 1,350 league teams each season, 2,800 tournament teams and more than 3 million visitors annually to the soccer parks.

“Joe Bisogno founded Goodcents more than 30 years ago with a strong commitment to the community, and he has encouraged us to help our communities in any way that we can," said Jami Bond, vice president of franchise development at Goodcents. "After working with our friends at Heartland Soccer Association for more than 10 years, we are excited to make our partnership official as their exclusive sub sandwich provider. We look forward to helping Heartland even more as we move forward together.”

“We are very excited for our new partnership with Goodcents. Great food, great service and great people," said Shane Hackett, executive director of Heartland Soccer. "We are very appreciative of Goodcents for their commitment and continued support of our players and families."

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