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Orange County Convention Center Leading the Economic Comeback with Volleyball, Cheer/Dance and Basketball

29 Mar, 2021


Eight established sporting events dominate the spring and summer calendar at the Orange County Convention Center (OCCC) providing an estimated $123 million in economic impact with 95,760 projected guests.

During the weekend of March 6-7, the OCCC simultaneously hosted three sporting events, including a cheer and dance competition, and two volleyball tournaments. The Center hosted the Sunshine Volleyball ClassicAll Star Challenge Cheer & Dance and the AAU Volleyball Classic with 43,750 projected attendees with a combined $56 million in estimated economic impact. That’s in addition to hosting the Orlando Boat Show during the same weekend, a consumer event which captured a record number of attendees, according to event organizers. View the recap video here.

“Our success is testament on how modified sporting events can be hosted safely, responsibly and enjoyably,” said OCCC Executive Director Mark Tester. “Since the onset of the pandemic, the OCCC has hosted more than 60 events, and many were sporting events. We thank our partners for their continued confidence in our center and look forward to working with many other sports organizations in the future.”

Additionally, coming up this summer, Summer Elite Grassroots Basketball will be taking over the OCCC, with boys and girls teams converging from across the United States playing high-level basketball. The Center will be transformed into the mecca of grassroots basketball with three events from July 20 – Aug. 1, 2021.

The Orlando Splash (formerly the Peach Splash) and The National Championship will be hosted by Ohiobasketball.com and 3C Basketball, the leading organizations in girls travel basketball. The Orlando Splash will take place July 20-22, 2021 and The National Championship is scheduled to be played July 23-25, 2021. Both events are currently scheduled to coincide with the NCAA’s Recruiting Calendar and are sanctioned by the NCAA to allow prospective student athletes to be seen in person by collegiate basketball coaches.

“We are thrilled to welcome Ohiobasketball.com, HoopSeen, NY2LA, and HoopGroup to Orlando,” said Jason Siegel, President & CEO of the Greater Orlando Sports Commission. “The Orange County Convention Center is the perfect venue to safely host these elite travel basketball events under one roof, and we are confident that the athletes, coaches and their families will have a wonderful experience in Central Florida.”

Putting its three-pronged strategy into practice, the OCCC remains committed to working with event organizers to provide a safe experience for competitors, coaches and attendees. Protocols include events being limited to spectators, temperature monitoring during check-in, distancing between courts and participants, and following Orange County’s current mask mandate.

Implementing safety procedures help ensure that the Center is Competing Safely Today for a Stronger Tomorrow.

Recent and Upcoming New Sporting Events

1. Sunshine Volleyball Classic | March 6-14, 2021 (Took place over two weekends)

32,760 Attendance | $42 million Economic Impact

2. All Star Challenge | March 6-7, 2021

5,500 Attendance | $7.1 million Economic Impact

3. AAU Volleyball Classic | March 6-7, 2021

9,000 Attendance | $11.6 million Economic Impact

4. AAU Spring Basketball Classic | March 26-28, 2021

6,000 Attendance | $7.7 million Economic Impact

5. AAU Easter Classic | April 2-4, 2021

6,000 Attendance | $7.7 Economic Impact

6. AAU Memorial Day Classic | May 28-31, 2021

6,000 Attendance | $7.7 Economic Impact

7. Orlando Splash and Girls National Championships | July 20-25, 2021

21,000 Attendance | $27 million Economic Impact

8. Grassroots Basketball Summer Championships | August 12-15, 2021

9,500 Attendance | $12.2 million Economic Impact

OCCC Spring – Summer Sporting Events

95,760 Total Attendees | $123 million Economic Impact

About the Orange County Convention Center

The award-winning Orange County Convention Center provides approximately $3 billion in economic impact to Central Florida annually. In recent years, the Convention Center has averaged nearly 200 events, including 115 conventions and trade shows that attract more than 1.5 million attendees to the region each year. For more information about the Orange County Convention Center, visit www.occc.net.

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