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Troon

Troon Announces Events for Women's Golf Day

June 1, 2020

Troon has announced events on June 1 and June 2 in honor of Women's Golf Day. more >>


CrappieUSA

Crappie USA Announces New and Improved 2020 Schedule

May 29, 2020

Crappie USA has been successful in rescheduling several events postponed due to the Coronavirus. more >>


Hoov

Perfect Game to Hold National Showcase at Hoover Met Complex

May 28, 2020

Perfect Game has chosen to move its annual National Showcase and Junior National Showcase events to the Hoover Met Complex. more >>


USA_Tri

USA Triathlon Clydesdale & Athena National Championships Moving to Alabama in August

May 26, 2020

USA Triathlon has rescheduled the 2020 USA Triathlon Clydesdale & Athena National Championships for August in Pelham, Alabama. more >>


Bassmaster

2020 Bassmaster Classic Generates More Than $35 Million For Birmingham

May 26, 2020

The 2020 Academy Sports + Outdoors Bassmaster Classic presented by Huk generated an economic windfall of $35.9M to Birmingham. more >>



Foley

Industry professional and Foley native, Shellie Kichler, Joins FST

May 26, 2020

Shellie Kichler ihas been named the new Marketing and Sales Director for Foley Sports Tourism (FST). more >>


Bassmaster

B.A.S.S. Names Top Student Athletes To 2020 Bassmaster High School All-State Fishing Team

April 27, 2020

Outstanding high school anglers from across the country have been named to the 2020 Bassmaster High School All-State Fishing Team. more >>


Mobile

Coca Cola Bottling Company United and Mobile Sports & Entertainment Group Form New Partnership at Hank Aaron Stadium

April 20, 2020

Mobile Sports & Entertainment Group (MSEG) announced they have partnered with Coca Cola Bottling Company United. more >>


Jacks

Jack's Family Restaurants Announces Partnership with Bassmaster

February 3, 2020

Jack’s Family Restaurants has signed on as a Local Partner of the 2020 Academy Sports + Outdoors Bassmaster Classic presented by Huk. more >>


Huk

Huk Performance Fishing Signs on as Sponsor of the Bassmaster Classic

January 6, 2020

Huk Performance Fishing is the apparel and gear brand of the 2020 Academy Sports + Outdoors Bassmaster Classic. more >>



Rockytop

Compete at a Higher Level in Gatlinburg, Tennessee

November 14, 2019

Offering tournament planners, coaches, teams and spectators a one-of-a-kind sporting event, Rocky Top Sports World adds the backdrop of the Great... more >>


PrimImage

Game On In The Sports Capital of Tennessee®

September 13, 2019

Rutherford County is a vibrant Southern community. Conveniently located and boasting first-rate facilities and award-winning services, Rutherford... more >>


Jaynes

Victory as Sweet as Our Tea

March 6, 2019

Take a vibrant, inviting Southern town like Columbia, Tennessee, paired with top-notch venues like Ridley Park Sports Complex and Chickasaw Trace... more >>


RutherfordMain

Game On in The Sports Capital of Tennessee®

May 29, 2018

This vibrant Southern community, conveniently located just 30 miles southeast of Nashville, Tennessee, includes the cities of Murfreesboro, Smyrna,... more >>


Ridgeland, Mississippi

Ridgeland, Mississippi...Sporty + Stylish...Inside + Out

March 20, 2018

Ridgeland is Mississippi’s premier cycling mecca and its best waterfront destination, but there’s so much more to discover and savor here.... more >>


White Papers

Whitepaper | December 20, 2012
Sports Branding is Not for the Faint of Heart   

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>


Whitepaper | December 17, 2012
Make Your Sports Marketing Pay Off   

Best practices to make sports marketing pay off More>>


Whitepaper | December 17, 2012
Breaking Down the Barriers for Women on and off the Sports Field   

As the Olympic Games celebrates historic achievements in gender equity, Ernst & Young launches new white paper on enhancing diversity in sports,... More>>


Whitepaper | December 10, 2012
Climate Impacts on the Winter Tourism Economy in the United States   

In the many U.S. states that rely on winter tourism, snow is currency and climate change is expected to contribute to warmer winters, reduced... More>>


Destination Spotlights

blank Case study | March 5, 2020
Sand Mountain Park and Amphitheater Ready to Provide ‘The Whole Experience’   

By: Michael Popke

City officials in Albertville, Alabama, knew a change was needed. That’s why, back in 2012, they began strategizing about ways to replace the... More>>


blank Case study | April 24, 2019
Sports Options, Venue Flexibility and Southern Hospitality Abound   

By: Michael Popke

In less than two years, this city of about 100,000 residents went from having few indoor or outdoor sports facilities for local youth sports teams to... More>>


blank Case study | May 30, 2018
A Winning Experience in the Smokies   

By: Peter Francesconi

Nestled in the foothills of the Great Smoky Mountains, the Sevierville, Tennessee, area is one of America’s favorite places to visit. In fact,... More>>


Articles

AAF Article | March 6, 2019
What’s Going on With the Alliance of American Football?

By: Michael Popke

The Alliance of American Football’s regular season kicked off in early February and is expected to continue until mid-April. So far, so good. The...   More>>


blank Article | February 28, 2019
Connecting with Great Partners for Long-Term Success

By: Mary Helen Sprecher

A destination can have great venues, excellent amenities and wonderful weather but ultimately, it’s the people you’re working with at the CVB or...   More>>


blank Article | February 28, 2019
Splash Landings

By: Michael Popke

Maybe it’s the blue water. Maybe it’s the sounds of the crowd. Maybe it’s the scent of chlorine. Whatever its secret ingredient is, swimming...   More>>


blank Article | December 27, 2018
Cold As Ice

By: Michael Popke

In winter sports, change is coming. As significant snowfall seemingly becomes less of a sure thing every year, many alternatives – including some...   More>>



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