Herbalife24 Sets Inaugural 2019 Triathlon Los Angeles and 5k Run

27 Mar, 2019

Herbalife Nutrition will host the inaugural 2019 Herbalife24 Triathlon Los Angeles and 5k on June 2, 2019. The company notes that it has worked closely with City of Los Angeles and County of Los Angeles officials to prepare for the thousands that are expected to participate in the triathlon to benefit the Union Rescue Mission (URM).

“We’re thrilled to announce we are bringing the excitement of competition and fun to our home city of LA with the inaugural triathlon,” said Rich Goudis, Chief Executive Officer at Herbalife Nutrition. “This event brings our purpose to more people in a meaningful way, promoting a healthy, active lifestyle and benefiting the community through our partnership with the Union Rescue Mission.”

The URM, the largest mission in the United States, is the official charity partner of the triathlon. The event participants and sponsors will be actively involved in fundraising to support the organization’s ongoing efforts to provide homeless men, women and children with much-needed food and shelter, as well as education, medical, dental, counselling and long-term recovery programs.

“Our friends at Herbalife Nutrition have been a key part of our nutrition program at URM, and through the years have supported us through volunteerism and in-kind donations of healthy and nutritious products for the homeless in our community,” said Reverend Andy Bales, CEO, Union Rescue Mission.

Herbalife adds that the triathlon will welcome athletes from around the world ‘including elite triathletes and weekend warriors who will be competing for a chance to win a prize purse of over US$20,000.’

The urban point-to-point course will begin in Venice Beach at the Pacific Ocean, continue through the heart of Los Angeles and eventually end downtown at the famed LA Live. The triathlon offers several race distance options.

International Triathlon
The course features a 1500m (0.9 mile) Pacific Ocean swim, 40k (25 miles) bike course through the heart of Los Angeles and 10k (6.2 miles) run course in Downtown Los Angeles.

International Aquabike
This course consists of a 1500m (0.9 mile) Pacific Ocean swim and a 40k (25 miles) bike course.

Sprint Distance
The shorter course features a 750m Pacific Ocean swim, 22k (14 miles) bike course and 5k (3.1 miles) run course finishing in Downtown Los Angeles.

Herbalife24 DTLA 5K Run/Walk
The 5k (3.1 miles) is part of the triathlon course – taking runners through Downtown LA and Koreatown. This is positioned as a fun family-friendly activity for all to enjoy.

Additional race offerings include an International and Sprint triathlon relay in addition to a VIP registration category that will seek to elevate the athlete’s race day experience. The VIP offering includes a parking pass, pre-event party, gear check, breakfast, race bag, express packet pick-up, and post-race nutrition among other perks.

Spectators and the surrounding communities are invited to support the participants by enjoying activities at the Venice Beach start line and finish festival at LA Live.


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