In May 2011, the Knight Commission announced a new initiative to fund research on policy issues in college sports. The program was intended to enhance the Commission’s long-standing legacy of recommending policy changes to improve the management and integrity of big-time college athletics. This initiative brings new voices into the conversation about how to ensure that athletics programs provide value both to individual athletes and to the colleges and universities that support them. Six research teams were awarded grants totaling $100,000 for projects the Commission believed would produce new knowledge and insights and, in particular, real-world information and advice to leaders in college athletics to address the ethical, commercial, and academic challenges they face in college sports.
This report offers an overview of the business and economic landscape of intercollegiate athletics, with a particular focus on the Football Bowl Subdivision, the top competitive tier of the National Collegiate Athletic Association.
The glorious uncertainty of sport and the honesty and upright image of athletes are popular and motivational values that risk being undermined unless serious measures are taken to bring corruption to an end. (International)
This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of re-branding and the popularization of social media tools within sports organizations to increase brand loyalty and revenues.
Best practices to make sports marketing pay off
As the Olympic Games celebrates historic achievements in gender equity, Ernst & Young launches new white paper on enhancing diversity in sports, business, society and the global economy