Fizziology Analyzes Social Media Sentiment to Improve Fan Experience at Sporting Events
4 Apr, 2012
Fizziology, the social media research company that measures the world of entertainment, politics and variety of other industries through online conversation, announces today the launch of Sports Tracker. A leader in theatrical tracking of social media conversation since late 2009, Fizziology is now providing measurable sentiment with insight to the sports industry.
“Fizziology’s sports tracker takes the guesswork out of deciphering what matters most to fans so teams and sports event marketing firms can incorporate their feedback and generate swift changes to improve upon the overall fan experience.”
With Fizziology’s Sports Tracker, teams, leagues and event marketing companies will now be able to make smarter business decisions based on what fans are saying in social media. For the first time, decision makers will have comprehensive insight as to how integral components to the overall fan experience -- such as ticket prices, parking issues, players and coaches -- are affecting their fanbase.
Because the social media conversations are analyzed for sentiment, Fizziology will unveil not just what fans are discussing, but how they are reacting. Fizziology offers deep insight on each topic of discussion and reveals what percentage of the conversations on these topics (taking place on Twitter, Facebook and blogs) are positive, negative or neutral. In addition to its proven track record of providing the entertainment industry with accurate box office predictions and insights for their advertising and casting decisions, one of Fizziology’s most unique differentiators is the use of humans in the analytics process. Fizziology’s highly trained team of professionals detects sarcasm, misspellings and slang better than a software program can, which in turn ensures the social media sentiment is properly categorized as positive, negative or neutral with an extremely high level of accuracy.
Leading this new sports tracking initiative for Fizziology is Rich Calabrese, who brings sports media and marketing experience from the Golf Channel, Churchill Downs and the 2011 Senior PGA Championship. While serving as the social media manager for the 2011 Senior PGA Championship, Calabrese directed the first ever on-site social media activation plan for a major golf championship.
“Instead of wondering what fans think of the venue, food, prices, players and a variety of other factors that have an impact on the bottom line, the sports industry can finally have real-time access to fan feedback from the world’s biggest focus group -- social media,” said Rich Calabrese, Account Manager of Fizziology. “Fizziology’s sports tracker takes the guesswork out of deciphering what matters most to fans so teams and sports event marketing firms can incorporate their feedback and generate swift changes to improve upon the overall fan experience.”
For more information, visit http://Fizziolo.gy
Fizziology provides social media research and analysis for the entertainment, politics and sport industries. Using a proprietary system, Fizziology monitors social media buzz from Facebook, Twitter and blogs on everything from movies to political candidates to sporting events. Real people - not automated keyword searches - read a statistically relevant sample of the social media chatter to grade sentiment, spot trends, and identify what is driving the conversation. It provides real-time information from the world's largest, fastest, most honest focus group. Fizziology was a 2010 Webby Nominee for best Guides/Ratings/Reviews website.