Winter Sports


EauClaire

132nd Annual Silver Mine Invitational Gets Underway Today

January 19, 2018

The Flying Eagles Ski Club's 132nd annual Silver Mine Invitational Ski Jumping Tournament and FIS Cup runs January 19-20, 2018. more >>


Outdoor

Outdoor Industry Event Lists Education Offerings

January 18, 2018

The Outdoor University education schedule, to be presented at the latest event, has been posted. more >>


Hillsound

Hillsound Equipment Announces Details of Winter Wild Race Series

January 16, 2018

Hillsound Equipment will be a part of the 9th annual Winter Wild Race Series in the New England Area. more >>


Squaw

U.S. Ski & Snowboard Designates Squaw Valley/Alpine Meadows As New Official Training Site

January 15, 2018

U.S. Ski & Snowboard announced Squaw Valley Alpine Meadows' designation as an Official Training Site of the U.S. Ski & Snowboard Team. more >>



SnoCo

Open Up to Adventure: Snohomish County

January 19, 2018

Open yourself up to adventure in Snohomish County, Washington. It’s the perfect backdrop for any sports event, and it’s perfectly accessible as... more >>


LER1

Deschutes County Fair and Expo Center

September 26, 2017

Located in beautiful sunny Redmond, Oregon, the Deschutes County Fair and Expo Center is the perfect location for virtually any type of sports event.... more >>


Chester

Chester County, Pennsylvania: Charming Scenery, Non-Stop Sports Action

September 4, 2017

Chester County’s Brandywine Valley is just a short drive from the high energy, on-the-go mentality of downtown Philadelphia. And while those... more >>



GoogleCloud

Google Cloud Named Official Cloud of the NCAA

January 15, 2018

The National Collegiate Athletic Association has announced Google Cloud as its official cloud provider. more >>


USA_Luge

USA Luge Extends Three Sponsorships through Beijing 2022

January 15, 2018

USA Luge has extended sponsorship deals with three companies through to the 2022 Winter Olympic Games in Beijing. more >>


SIA

Snow Sports Participation Study Shows Strong Market for Winter Events

January 15, 2018

Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announced its 2017 SIA Participation Study. more >>


Aspen

Intrawest Resorts To Be Acquired By Aspen, KSL Capital Partners

April 17, 2017

ntrawest Resorts Holdings, a North American mountain resort and adventure company, has entered into a definitive agreement to be acquired by a newly... more >>


Destination Spotlights

Bloomington, Minnesota: More Sports than you ever Imagined Case study | December 31, 2012
Bloomington, Minnesota: More Sports Than You Ever Imagined   

By: Juli Anne Patty

You know the Mall of America, one of the world’s biggest malls and home of an indoor theme park. But did you also know that Bloomington, Minnesota,... More>>


Sioux Falls, South Dakota Case study | August 31, 2012
Sioux Falls, South Dakota: “The Heart of America” Stays Ahead of the Sporting Game   

By: Peter Francesconi

The brand for Sioux Falls is “The Heart of America,” and based on the accolades this largest city in South Dakota has received in recent years,... More>>


Colorado Springs, Colorado Case study | March 31, 2012
Colorado Springs, Colorado: America's Olympic Capital    

By: Juli Anne Patty

Colorado Springs is home to Pike's Peak-America’s Mountain, birthplace of one of America’s most inspiring patriotic songs, “America the... More>>


White Papers

Whitepaper | January 10, 2013
Kids and Sports: New Study to Determine Impact of Contact Sports on Children   

Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other... More>>


Whitepaper | December 20, 2012
Sports Branding is Not for the Faint of Heart   

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>


Whitepaper | December 17, 2012
Make Your Sports Marketing Pay Off   

Best practices to make sports marketing pay off More>>


Whitepaper | December 17, 2012
Breaking Down the Barriers for Women on and off the Sports Field   

As the Olympic Games celebrates historic achievements in gender equity, Ernst & Young launches new white paper on enhancing diversity in sports,... More>>



Print

Articles

SnowSelfie Article | October 18, 2016
Snow Sports Alert: An Avalanche of Ill-Advised Selfies in Backcountry Conditions

By: Mary Helen Sprecher

Those putting on ski and snowboard events in high altitudes are already well-versed on the dangers of avalanches. Unfortunately, others (such as...   More>>


Winter Article | October 5, 2016
U.S. King of the Ski Mountain, Beats France for First Time Since 2011-12

By: Michael Popke

The snow must go on for sports events to succeed, and a lack of precipitation in the Alps and Pyrenees has worked in the U.S.’s favor, giving this...   More>>


blank Article | August 24, 2016
Inside Events: Disabled Sports USA

By: Kirk Bauer

Soon, the Paralympics will take center stage in Rio, providing an international showcase for athletes with disabilities. But before those individuals...   More>>


MountainBike Article | August 10, 2016
Action on Ski Slopes Staying Hot, Thanks to Sports Business

By: Mary Helen Sprecher

The snow cannons aren’t rumbling, the Ski Patrol has the season off and the market for Polartec is way down. And business at ski resorts has never...   More>>



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