Winter Sports


Outdoor

Outdoor Industry Event Lists Education Offerings

January 18, 2018

The Outdoor University education schedule, to be presented at the latest event, has been posted. more >>


Hillsound

Hillsound Equipment Announces Details of Winter Wild Race Series

January 16, 2018

Hillsound Equipment will be a part of the 9th annual Winter Wild Race Series in the New England Area. more >>


Squaw

U.S. Ski & Snowboard Designates Squaw Valley/Alpine Meadows As New Official Training Site

January 15, 2018

U.S. Ski & Snowboard announced Squaw Valley Alpine Meadows' designation as an Official Training Site of the U.S. Ski & Snowboard Team. more >>


SquawValley

U.S. Ski & Snowboard Designates Squaw Valley/Alpine Meadows As Official Training Site

January 10, 2018

U.S. Ski & Snowboard announced a five year agreement with Squaw Valley Alpine Meadows, designating the resort an Official Training Site. more >>



LER1

Deschutes County Fair and Expo Center

September 26, 2017

Located in beautiful sunny Redmond, Oregon, the Deschutes County Fair and Expo Center is the perfect location for virtually any type of sports event.... more >>


Chester

Chester County, Pennsylvania: Charming Scenery, Non-Stop Sports Action

September 4, 2017

Chester County’s Brandywine Valley is just a short drive from the high energy, on-the-go mentality of downtown Philadelphia. And while those... more >>



GoogleCloud

Google Cloud Named Official Cloud of the NCAA

January 15, 2018

The National Collegiate Athletic Association has announced Google Cloud as its official cloud provider. more >>


USA_Luge

USA Luge Extends Three Sponsorships through Beijing 2022

January 15, 2018

USA Luge has extended sponsorship deals with three companies through to the 2022 Winter Olympic Games in Beijing. more >>


SIA

Snow Sports Participation Study Shows Strong Market for Winter Events

January 15, 2018

Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announced its 2017 SIA Participation Study. more >>


Aspen

Intrawest Resorts To Be Acquired By Aspen, KSL Capital Partners

April 17, 2017

ntrawest Resorts Holdings, a North American mountain resort and adventure company, has entered into a definitive agreement to be acquired by a newly... more >>


Destination Spotlights

Bloomington, Minnesota: More Sports than you ever Imagined Case study | December 31, 2012
Bloomington, Minnesota: More Sports Than You Ever Imagined   

By: Juli Anne Patty

You know the Mall of America, one of the world’s biggest malls and home of an indoor theme park. But did you also know that Bloomington, Minnesota,... More>>


Sioux Falls, South Dakota Case study | August 31, 2012
Sioux Falls, South Dakota: “The Heart of America” Stays Ahead of the Sporting Game   

By: Peter Francesconi

The brand for Sioux Falls is “The Heart of America,” and based on the accolades this largest city in South Dakota has received in recent years,... More>>


Colorado Springs, Colorado Case study | March 31, 2012
Colorado Springs, Colorado: America's Olympic Capital    

By: Juli Anne Patty

Colorado Springs is home to Pike's Peak-America’s Mountain, birthplace of one of America’s most inspiring patriotic songs, “America the... More>>


White Papers

NFHS Whitepaper | September 1, 2017
2016-2017 High School Athletics Participation Survey   

For the 28th year, participation in high school sports increased, as tracked by the National Federation of State High School Associations. More>>


COSki Whitepaper | January 1, 2016
Economic Study Reveals Ski Industry’s $4.8 Billion Annual Impact to Colorado   

Colorado Ski Country USA and Vail Resorts, Inc. announced an economic impact study of the state's skiing and snowboarding industry. More>>


ACSM Whitepaper | December 1, 2015
Worldwide Survey of Fitness Trends for 2016   

The American College of Sports Medicine has released its annual survey detailing the fitness trends for the coming year. More>>


US Sports Academy Whitepaper | May 20, 2013
Sports Fantasy Camps: Offering Fans a More Immersive Experience   

Today’s sport organizations have multiple ways of connecting with their fans, including social media, fantasy leagues, facility tours, and others. ... More>>



Print

Articles

Cheer Article | December 13, 2017
Cheer Vaults into the International Spotlight via Winter Olympics

By: Mary Helen Sprecher

When Team USA competes this winter in PyeongChang, expect there to be some additional some new vocal support outside of the parents, friends and the...   More>>


Skijoring Article | November 29, 2017
Skijoring: The Niche Sport You Never Met Could Be the Revenue Stream You’ve Always Dreamed Of

By: Mary Helen Sprecher

To the initiated, skijoring sounds bizarre. An activity in which a skier is pulled by a galloping horse at high speeds through obstacles, it’s been...   More>>


Heliski Article | November 15, 2017
Bringing a Formerly Extreme Sport to Ski, Snowboard Enthusiasts

By: Michael Popke

Planners of winter and snow events might want to put this into the planning file: heli-skiing is working to reinvent itself as an easy-to-plan...   More>>


WinterGames Article | November 1, 2017
In Ironic Twist, U.S. Back in the Game to Host Winter Olympics

By: Mary Helen Sprecher

Want irony? The IOC has it. Innsbruck (who previously stepped in to host the 1976 Olympics following the first-ever referendum from the U.S.) just...   More>>



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