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The Purpose of College Sports: Building a Brand and Providing Pride

23 Jan, 2013

In the realm of college sports, the spectators play a vital role to the overall experience of the sporting event. However are all spectators fans, or is the word “fan” reserved for only someone who has a certain level of dedication to a particular team? If so, what is the requisite level of affinity with a sporting team that makes one a fan?

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