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2018 USA Triathlon Paratriathlon National Championships to be in Pleasant Prairie, Wisconsin

April 24, 2018

The 2018 USA Triathlon Paratriathlon National Championships will be held in Pleasant Prairie, Wisconsin, as part of the Pleasant Prairie Triathlon. more >>

Tuscaloosa to Host Triathlon Action This Weekend

April 23, 2018

Tuscaloosa, Alabama, hosts the USA Triathlon Collegiate Club and High School National Championships from April 27-28. more >>

USA Triathlon Announces Splash & Dash Youth Aquathlon Dates, Locations

April 23, 2018

USA Triathlon has announced that its Splash & Dash Youth Aquathlon Series returns this month for the seventh consecutive year. more >>

USABA Lists Calendar of Sports Events

April 20, 2018

The United States Association of Blind Athletes has announced its calendar of sports events for athletes who have visual impairments. more >>

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San Marcos, Texas: Where Sports Just Come Naturally

March 7, 2018

Nestled in the center of Texas between Austin and San Antonio, San Marcos is a sweet spot for sports, with both vibrant natural beauty and plentiful... more >>

Open Up to Adventure: Snohomish County

January 19, 2018

Open yourself up to adventure in Snohomish County, Washington. It’s the perfect backdrop for any sports event, and it’s perfectly accessible as... more >>

Deschutes County Fair and Expo Center

September 26, 2017

Located in beautiful sunny Redmond, Oregon, the Deschutes County Fair and Expo Center is the perfect location for virtually any type of sports event.... more >>

Watertown, South Dakota: Amazing Sports Facilities, Genuine Hospitality

July 11, 2017

Watertown, South Dakota, stands tall next to any small or medium sports destination. With more multi-purpose space, ball fields and holes of golf... more >>

More Sports Business

5.11 Extends Sponsorship of CrossFit Games

April 9, 2018

5.11 Tactical announced the extension of its sponsorship of the CrossFit Games for the next three years, running through 2020. more >>

SFIA Announces 2018 Sports, Fitness and Leisure Activities Topline Participation Report

April 2, 2018

Every year, the SFIA releases the participation topline summary tracking activity participation study in the country. more >>

USA Triathlon Hires Deb Wilson as Director of Officials

April 2, 2018

USA Triathlon has named Deb Wilson as Commissioner of Officials. Wilson assumes the role full-time on April 9. more >>

USA Triathlon Extends Partnership to Include 2XU Cycling Apparel

March 26, 2018

USA Triathlon is expanding its partnership with 2XU, a leading endurance sports apparel company, to include cycling apparel through 2021. more >>

Destination Spotlights

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	Case study \| November 20, 2017 Big Dreams and Big Ten Teams By: Michael Popke Big Ten university cities boast plenty of sports venues, high-profile events and friendly people. Champaign County, home of the University of... More>>

	Case study \| November 20, 2017 Going Big in ‘Tournament Town’ By: Peter Francesconi In the 1800s, Greensboro built a reputation as a central hub for the textile industry. Today, Greensboro is better known as “Tournament Town” for... More>>

	Case study \| September 25, 2017 Growing Sports Events, Inside and Out By: Peter Francesconi What do you do with nearly 500 acres in Los Angeles County? You create a venue that allows entertainment and sports to thrive. That’s what was... More>>

White Papers

	Whitepaper \| November 1, 2014 The Economic Impact of FISE World Montpellier 2014 A study of the economic impact of the FISE World Montpellier 2014 (Festival International Sport Extreme, or international extreme sports event). More>>

Whitepaper \| January 10, 2013 Kids and Sports: New Study to Determine Impact of Contact Sports on Children Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other... More>>

Whitepaper \| December 20, 2012 Sports Branding is Not for the Faint of Heart This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>

Whitepaper \| December 17, 2012 Make Your Sports Marketing Pay Off Best practices to make sports marketing pay off More>>

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	Article \| February 21, 2018 Snow Volleyball: Get Ready for the Next Big Thing By: Mary Helen Sprecher The Winter Olympics are raging and here's what grabbed some headlines: snow volleyball. The crusade is on to bring the sport to the Winter Games and... More>>

	Article \| February 21, 2018 Responding to IOC Challenge, eSports Ups Games Based on Real Life By: Mary Helen Sprecher The last time FIFA caught this much attention, it was not for a positive reason. Fortunately for soccer’s governing body, the news that the eWorld... More>>

	Article \| February 7, 2018 By the Numbers: The Winter Olympics in PyeongChang By: Michael Popke In two days, the Winter Olympics in PyeongChang, South Korea, will begin, bringing not just outstanding athletic performances but all the drama... More>>

	Article \| February 7, 2018 By the Numbers: Winter X Games By: Michael Popke The 22nd edition of ESPN’s annual winter action sports competition, X Games Aspen 2018, just wrapped at the end of last month, with athletes... More>>

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	Whitepaper \| November 1, 2014 The Economic Impact of FISE World Montpellier 2014 A study of the economic impact of the FISE World Montpellier 2014 (Festival International Sport Extreme, or international extreme sports event). More>>

Whitepaper \| January 10, 2013 Kids and Sports: New Study to Determine Impact of Contact Sports on Children Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other... More>>

Whitepaper \| December 20, 2012 Sports Branding is Not for the Faint of Heart This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>

Whitepaper \| December 17, 2012 Make Your Sports Marketing Pay Off Best practices to make sports marketing pay off More>>

	Article \| February 21, 2018 Snow Volleyball: Get Ready for the Next Big Thing By: Mary Helen Sprecher The Winter Olympics are raging and here's what grabbed some headlines: snow volleyball. The crusade is on to bring the sport to the Winter Games and... More>>

	Article \| February 21, 2018 Responding to IOC Challenge, eSports Ups Games Based on Real Life By: Mary Helen Sprecher The last time FIFA caught this much attention, it was not for a positive reason. Fortunately for soccer’s governing body, the news that the eWorld... More>>

	Article \| February 7, 2018 By the Numbers: The Winter Olympics in PyeongChang By: Michael Popke In two days, the Winter Olympics in PyeongChang, South Korea, will begin, bringing not just outstanding athletic performances but all the drama... More>>

	Article \| February 7, 2018 By the Numbers: Winter X Games By: Michael Popke The 22nd edition of ESPN’s annual winter action sports competition, X Games Aspen 2018, just wrapped at the end of last month, with athletes... More>>