Travel Economics: Lessons Learned at the 2010 FIFA World Cup, South Africa
In June and July of 2010, the world watched with great anticipation (and a heavy dose of skepticism) as South Africa hosted the World Cup. Not just any World Cup, but the first one on the African continent, and the largest event to ever occur in Africa. Many cried, "This is the biggest event in the world! In a third world country? There's no way this is going to turn out well!" As the event approached, rumors came to light concerning infrastructure, roads, equipment and funding issues, as well as difficulties with the key functional areas of travel and transportation. However, the event went off without a hitch; astonishingly, there were no major issues. How did it happen? more....