Building a Relationship with Your Athletes:
BY: Lee Corrigan
A lot of terms are tossed around when it comes to talking about what makes a sports event successful. These days, two of the most popular are ‘relationship,’ and ‘brand.’ And at first, those two things might not seem to be related. At our organization, though, we believe they are. Your event is your brand, as it were, and you really work hard to make sure it has a good reputation in the marketplace. You want a good relationship with your athletes, because that’s what will build the reputation of your brand and keep people coming back. more....