July/August 2009 | Sports Destination Management

July/August 2009

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Sports Destination Management Magazine

July/August 2009

Recently, several of our staff attended the annual Sports Event Symposium, hosted by The National Association of Sports Commissions in Denver. Learning that the sports travel industry will be less impacted by the downturn in the economy than other sectors was one highlight of the show (and there were many).

Don Schumacher, executive director, provided numbers in his opening address that sports travel is more insulated than other segments of the travel industry, and much more than other industries. His explanation, while somewhat simple, makes perfect sense: People will get Janie to her soccer match. They may have to sacrifice certain things to get there, but sports event participation is a growing past-time that is an important facet of life in America.

In this issue

Event Merchandising: Make It Memorable

BY: Angela Standish

The Dallas Cowboys, the Los Angeles Lakers, and the New York Yankees - what do these three have in common? Yes, they are all professional sports teams. Yes, they have all won championships within their chosen sport. Yes, they are each legendary among sports enthusiasts and draw fierce fan loyalty. But what else? All three lead their respective leagues in sports merchandise sales. more....