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Michael Popke

Michael Popke

Michael Popke is an award-winning journalist with 25 years of professional experience in print and digital media. For 15 years, he was managing editor of Athletic Business, the leading business-to-business magazine and website for athletic, fitness and recreation professionals. He also has coached baseball, basketball and softball, worked as a USA Swimming stroke-and-turn official and is an avid high school sports and aquatics safety supporter. Michael owns Two Lakes Media Group and lives in the Madison, Wisconsin, area.


Case study | February 16, 2015
Sports Leading the Way in Lewisville, Texas   

By: Michael Popke

Lewisville, Texas, is one of the fastest-growing cities in the United States, plus it’s home to several dozen sports fields, a great new natatorium...more >>


Case study | January 7, 2015
Greensboro, North Carolina - Expansive Coliseum Facilities Make ‘Tournament Town’ A Top Choice   

By: Michael Popke

Greensboro, known in the trade as ‘Tournament Town,’ has hosted NCAA hoops for decades, and continues its tradition of success this year. In...more >>


Article | January 6, 2015
Going ‘Extreme’ With Skateboarding and BMX Events   

By: Michael Popke

Once labeled extreme and edgy, skateboard and BMX are moving into the mainstream as cities increasingly offer facilities to challenge and excite...more >>


Article | October 21, 2014
Volleyball Serves Up Winning Combinations   

By: Michael Popke

Fueled by interest in the action on beach and sand courts, volleyball is experiencing growth in all sectors. Here's what keeps it going.


Article | August 25, 2014
Sports with a Twist: Destinations Provide Secrets to Scoring a ‘Perfect Ten’ with Gymnastics Events   

By: Michael Popke

Gymnastics, one of the most-watched sports of the Summer Olympics, is exciting, varied and sometimes even controversial.


Article | June 30, 2014
Fight Club   

By: Michael Popke

Following a close call – almost being eliminated from the Summer Games, wrestling retooled and rebranded itself and emerged victorious.


Case study | May 16, 2014
Annapolis/Anne Arundel County, Maryland   

By: Michael Popke

Sports tourism in Annapolis, Maryland, dates back to the pre-Revolutionary War era — even though nobody called it “sports tourism” back then....more >>


Article | May 13, 2014
Track & Field Planning: On Your Mark, Get Set, Go!   

By: Michael Popke

Want the inside track on increased attendance, profitability and satisfied athletes?This article can explain how to do it.


Article | March 5, 2014
Everybody Into the Pool   

By: Michael Popke

As aquatic sports gain popularity, the desire for natatoriums to host an increasing number of regional and national events is greater than ever.


Article | January 6, 2014
Winter and Ice Sports: Winter Sports In An Olympic Year   

By: Michael Popke

In a series of preludes to the XXII Olympic Winter Games, which run February 7 to 23, 2014, in Russia, U.S. communities large and small hosted...more >>


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