Marketing & Sponsorships

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USA Triathlon Renews Partnership with R.A.C.E.

31 Jul, 2017


USA Triathlon announced  that it has renewed its longstanding partnership with Running and Cycling Enterprises (R.A.C.E.), which distributes brands Rudy Project and XX2i Optics, through 2020. Rudy Project is the premier manufacturer of helmets, sunglasses and prescription eyewear in North America for the multisport community, and XX2i Optics crafts Polarized and Value Performance eyewear for value-conscious athletes.

As the Official Sunglass and Helmet Supplier of USA Triathlon since 2000, R.A.C.E will continue to provide performance-elevating gear to athletes on the U.S. National Team and USA Paratriathlon National Team.

USA Triathlon annual members will be able to take advantage of exclusive offers and discounts through the Rudy Project and XX2i Optics brands on e-rudy.com and XX2i.com. In addition, triathletes around the nation will continue to see Rudy Project helmets and sunglasses, and XX2i Optics polarized sport sunglasses, awarded as prizes at USA Triathlon events and through promotional contests.

“USA Triathlon is extremely proud to extend its relationship with R.A.C.E.,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “For almost two decades, triathletes of all levels have trusted Rudy Project to provide safe and comfortable helmets and sunglasses, and now XX2i Optics also offers high-quality eyewear at competitive pricing. R.A.C.E.’s ongoing commitment to technology and innovation continue to position the company at the helm of the endurance sports industry, making it one of USA Triathlon’s most valuable partners.”

“We could not be more thrilled to be partnering with USA Triathlon for another four years,” said Paul Craig, President and Co-Founder of Running and Cycling Enterprises. “They are one of the best-run organizations and our experience working with them since 2000 has been nothing but positive and productive. We look forward to building triathlon participation and providing the best equipment on the planet for years to come.”

For more information about Rudy Project sunglasses, helmets, sport prescription and more, visit e-rudy.com. To learn more about XX2i Optics and see their full line of performance and casual polarized sunglasses, visit XX2i.com.

About Rudy Project: Italian Crafted Sunglasses, Helmets, Goggles, + Rx/Prescription Eyewear Since 1985 • 6-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com

About XX2i Optics: High quality performance and casual eyewear at an excellent price • Winner of Gear Institute’s “Best Value” Award and Outside Magazine's “Killer Value” Award • Lifetime Warranty • www.XX2i.com

About USA Triathlon: USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).

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