Marketing & Sponsorships

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USA Triathlon, Jaybird Extend Partnership through 2018

5 Jul, 2016


USA Triathlon has extended its long-time partnership with Jaybird, a leading sports audio brand dedicated to developing innovative audio products for athletes. The three-year agreement allows the company to serve as the exclusive headphones of the National Governing Body through December 2018.

A USA Triathlon partner since 2009, Jaybird offers a 20 percent discount on all its products to USA Triathlon annual members, including elite athletes, members of USA Triathlon's Team USA amateur world championship teams, race directors, officials and coaches. Additionally, Jaybird will provide products for USA Triathlon membership promotions, as well as awards for USA Triathlon's four owned National Championships: Age Group Nationals, Collegiate Club & High School Nationals, Duathlon Nationals and Youth & Junior Nationals.

As an event sponsor of the USA Triathlon Collegiate Club National Championships, Jaybird will continue to provide prizes for collegiate teams who win the spirit award and the Jaybird Journey to Nationals video contest. To view the 2016 entries to the Jaybird Journey to Nationals contest, visit usatriathlon.org.

"We are stoked to continue our long-standing partnership with USA Triathlon and further our passion and support for triathletes everywhere," said Jason Kimball, SVP of Brand and Partnerships at Jaybird. "You can't beat the freedom of not having to deal with wires while training to your favorite tunes or running to the hills - add in the sweat-proof, secure fit and and you can't find a better match for athletes everywhere." 

Jaybird headphones have been praised among the best wireless headphones on the market by Popular Mechanics and Esquire. To learn more about Jaybird's full catalog of products, visit jaybirdsport.com.  

Note: headphones and traffic don't mix. Listen responsibly, and only use headphones in non-vehicular environments. Headphones are not permitted in USA Triathlon Sanctioned Events.

About Jaybird: Established in 2006, Jaybird is an active lifestyle consumer electronics brand based in Salt Lake City, Utah. Jaybird makes premium market leading sports tech products to inspire people to be active and empower them to improve their lives. Jaybird is known primarily for its innovations in the Bluetooth headphone market. For more information, please visit jaybirdsport.com.

About USA Triathlon: USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).

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