Marketing & Sponsorships

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USA Synchro Announces Partnership With Triflare

3 Mar, 2014


Athletic Apparel Company To Provide Swimsuits For National Teams

USA Synchro today announced a sponsorship with Triflare, a St. Louis-based triathlon/athletic apparel company that will provide swimsuits for the U.S. national teams.

"USA Synchro is excited about the establishment of the sponsorship with Triflare," said Kevin Warner, USA Synchro's Chief Operating Officer and Transition Director. "We feel that the uniqueness of the Triflare competitive synchronized swimming suits will be a significant step to our team's success in the future. The possibilities that we now possess make this an extremely valuable endeavor. We are happy to have Triflare part of our team."

Andrea Robertson, Founder and CEO of Triflare, initially conceived of the brand and product after being tired of the performance suits that were available to women. Robertson raced on the triathlon race circuit for 15 years and grew tired of the limited selection of (usually black) suits.

"Kim Mclean (Triflare creative director/lead designer) and I have a very systematic approach to our designs. We love to make statement pieces for women that excite women who are getting ready to race and train. Looking strong and bold can increase passion for the sport," Robertson said.

The contract with the USA Synchronized Swimming team was finalized in early February. Triflare will be producing the suits for the team through 2017.

About USA Synchro: USA Synchro was established as a nonprofit organization in 1977, and is the United States national governing body for the sport, recognized by the International Olympic Committee, the United States Olympic Committee and FINA (Federation Internationale de Natation Amateur) - the international governing federation. USA Synchro organizes, participates in, and promotes a variety of competitive events each year. These events begin at the local level and continue in the following categories: Age Group (12-19), Junior (15-18), Senior and Masters (20+).

For more information on USA Synchro, visit http://www.teamusa.org/USA-Synchronized-Swimming.aspx, facebook.com/usasynchro and @usasynchro

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