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U.S. Olympic Committee Teams Up With JCPenney

27 Jan, 2014


Customers Invited to “Round Up” Purchases to Support America’s Athletes

The United States Olympic Committee announced today that it is teaming up with JCPenney as part of the retailer's charitable giving program, JCPenney Cares. Throughout the month of January, JCPenney customers can round up their in-store or jcp.com purchases to the nearest whole dollar and donate the difference to the USOC, providing America’s elite athletes with the resources they need to be successful on the biggest stage in global sports – the Olympic and Paralympic Games.

"We are grateful to JCPenney and its customers for supporting our Olympians, Paralympians and hopefuls,” said Lisa Baird, USOC chief marketing officer. "We are inspired by the commitment America’s elite athletes put forth to achieve their goals, and with the Sochi 2014 Olympic and Paralympic Winter Games just around the corner, we join fans of Team USA in celebrating their accomplishments.”

The USOC, a non-profit that receives no government funding for its Olympic programming, supports U.S. Olympic and Paralympic athletes with performance services, including sports medicine; strength and conditioning; psychology, physiology and nutrition assistance; and performance technology.

"We are proud to join the U.S. Olympic Committee in their mission of helping American athletes achieve competitive excellence," said Kristin Hays, director and chairman of the JCPenney Cares board. "The U.S. Olympic and Paralympic teams are a point of pride, and supporting not only the current stars, but also the future Olympians and Paralympians is something all of us can get behind.”

About the USOC: Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.

About JCPenney: J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest apparel and home furnishing retailers, is dedicated to becoming America's preferred retail destination for unmatched style, quality and value. Across approximately 1,100 stores and at jcp.com, customers will discover an inspiring shopping environment that features the most sought after collection of private, national and exclusive brands and attractions. For more information, please visit jcp.com.

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