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ReKT to be eSports Agency of Record for State Farm

5 Feb, 2018


ReKTGlobal announces its selection as Agency of Record (AOR) for esports for State Farm. ReKTGlobal, the fastest growing business authority in esports and competitive gaming, will help State Farm make its first venture into esports, providing an integrated, long-term solution to help the insurance and financial company support, grow and develop the industry.

State Farm had its first sponsorship in the esports space with Riot Games’ North America League of Legends Championship Series (NALCS), a deal made under the guidance of ReKTGlobal. State Farm will serve as North American sponsor of the 2018 League of Legends World Championship, Mid-Season Invitational, and All-Star Event. The NA LCS State Farm Analyst desk will provide expert analysis and breakdown of the NA LCS’ big plays. Following long-term, successful sponsorships with the NBA and NFL, State Farm hopes to unite communities of esports fans in the same way they have with traditional sports.

“At State Farm, we have a long, proud history of partnering with sports leagues, teams and their fans,” said Ed Gold, Advertising Director at State Farm. “With ReKTGlobal, we’ll be able to engage esports fans in a more dynamic way and find creative and unique ways to bring value to the esports ecosystem.”

Jarred Kennedy, co-head of LoL esports, also said, “It’s thrilling to see a high-profile, traditional sports sponsor like State Farm recognize the value of esports, and we’re honored that they’ve chosen the NALCS in particular to start. Having State Farm come on-board is a great step forward for us and our fans. Welcome, State Farm, to the North American League of Legends Championship Series!”

ReKTGlobal CEO and co-founder Dave Bialek, a SportsBusiness Daily 40 Under 40 winner, first collaborated officially with State Farm in 2006.

“It’s exciting to continue my relationship with State Farm and to introduce them to the esports community,” said Bialek. “With major partners like State Farm coming on scene, esports will continue to grow until the industry matches or overtakes traditional sports.”

ReKTGlobal is an esports infrastructure company that bridges the gap between the multi-billion-dollar business of traditional sports and the burgeoning business of esports and competitive gaming. The company connects professional sports and entertainment businesses – from teams and venues to brands and media companies – with esports leaders, aiming to bring the esports industry to its full potential.

Brands, teams and media companies interested in connecting with ReKTGlobal can learn more about the company and contact the team at http://rektglobal.com/contact/.

About ReKTGlobal, Inc.: ReKTGlobal, Inc. is an esports infrastructure company that bridges the gap between traditional sports and esports, providing solutions for the entire ecosystem. The ReKTGlobal executive team brings decades of experience from Startups, Venture Capital/Private Equity, Sports, Media, Entertainment and Sports Marketing/Sponsorship. The company has offices in New York City and Charlotte, and has welcomed partners from the sports, media and entertainment industries.

For more information about ReKTGlobal and its subsidiaries, visit www.rektglobal.com.

About State Farm®: The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its nearly 19,000 agents and nearly 70,000 employees serve more than 84 million policies and accounts – more than 81 million auto, fire, life, health and commercial policies, and more than 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 33 on the 2017 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

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