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Gatorz Announces Official Partnership with Spartan

24 Jul, 2017


Gatorz, the creators of patented aluminum eyewear worn by extreme athletes and members of our armed forces has teamed up with Spartan, the world’s largest obstacle race and endurance brand, as an official partner of the 2017 Reebok Spartan Race World Championship taking place September 30 through October 1 in North Lake Tahoe, CA. The pinnacle event of the Spartan Race season is televised on NBC and draws the world’s best endurance athletes from more than 30 countries. 

“Gatorz was created on the hallmarks of endurance, performance and intensity and we could not think of a better partner than Spartan to showcase the highest quality sunglasses on the market,” said Gatorz Brand Manager, Andrew Fontes. “Spartan Race competitors are some of the toughest athletes on the planet and they need eyewear that can handle the fire, barbed wire, mud and gritty obstacles they face on the course.”     

As part of the of the partnership, Gatorz will receive several on-site activation opportunities at the 2017 World Championship including a retail space for purchase and trials in the race festival, and co-branded exposure throughout festival and race course. In addition, Spartan’s on-site staff and 21 Pro Team racers will be outfitted with Gatorz and competitors who podium in the elite and competitive heats will be awarded with a pair of sunglasses. Digital activation will include exposure on Spartan’s social media channels with the hashtag #gatorzeyewear #thereisnosubstitute.

“Gatorz makes some of the most durable, military grade eyewear on the planet, which can stand up to the challenges competitors face along the grueling Spartan Race course,” said Spartan Vice President of Global Partnerships Ian Lawson. “We are all about partnering with brands that share our values, passion and love of grit, and we’re excited to have Gatorz on board at our biggest event of the 2017 race season.”   

Gatorz has been a leader in durable eyewear since their introduction into the sunglass industry over 25 years ago. Gatorz continues to create military grade American made products for the most intense and extreme of athletic endeavors.  Gatorz’s patented aluminum design is ideal for high intensity sports as they naturally help release heat and are shatter resistant.

With global championship events in North America, Asia-Pacific, Middle East and Europe, all roads lead to the 2017 Reebok Spartan Race World Championship, featuring a field of more than 500 elite athletes battling the mountainous terrain at Squaw Valley during the 12+ mile (20+ kilometer) “Beast” race for $100,000 in cash and prizes. To qualify for the world championship heat, men and women racers must finish in the top five at Spartan Races around the world during the 2017 qualifying season.

ABOUT GATORZ, INC.: Gatorz Inc. (http://www.gatorz.com) designs, manufactures, and distributes performance eyewear, including sunglasses crafted from 7075 billet aluminum. Gatorz precision built aluminum eyewear is proudly made in the USA, offering superior craftsmanship, performance and durability. Gatorz proprietary technologies include the ability to customize the frame to the wearer's specific facial features. In addition, the Company's lens technology, TruRay Optics, offers a comprehensive assortment of ballistic impact-proof lenses which are 100% UV blocking, optically correct and distortion free. Gatorz distribution markets include Military, skydiving, functional fitness, motorcycling and other motorsports, off-road, action sports, hunting & fishing, and others.

ABOUT SPARTAN RACE, INC.: Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.

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