Marketing & Sponsorships

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5.11 Extends Sponsorship of CrossFit Games

9 Apr, 2018


5.11 Tactical announced the extension of its sponsorship of the CrossFit Games for the next three years, running through 2020.

5.11 will continue as The Official Sponsor for the CrossFit Games Service Open, and will be the title sponsor of the CrossFit Games Europe Regional in Berlin, Germany. Additionally, the 5.11 team will be present at all other CrossFit Games Regional Events around the globe.

5.11 and CrossFit both share strong roots within the law enforcement, fire, EMS and military communities. 5.11 has served the tactical community for 15 years with high-performance tactical apparel and gear, while CrossFit®’s ties to the First Responder community date back to 1995 when Founder Greg Glassman moved to Santa Cruz, California to train law enforcement.

2018 marks the third year of 5.11’s sponsorship of the Service Open, a competition category within the worldwide CrossFit Games Open that recognizes the fittest active duty service members throughout the military, emergency medical services, firefighting and law enforcement. Each year, 5.11 has honored Service Open winners, and will continue this tradition through 2018, 2019 and 2020.

CrossFit also pays tribute to fallen military service members lost while in the line of duty with Hero WODs (Workout of the Day) in their honor. The 2015 and 2016 Reebok CrossFit Games included the Hero WOD Murph, with competitors wearing the 5.11 TacTec Plate Carrier during the events.

“The 5.11 team is excited to continue our sponsorship of the CrossFit Games for the next three years and bring it to the global stage,” said Willem Driessen, vice president of global marketing at 5.11. “It’s an honor to work alongside CrossFit through the Service Open to recognize the incredible men and women who protect and serve on a daily basis. CrossFit’s focus on physical preparedness for any mission aligns directly with 5.11’s Always Be Ready brand mentality, which is a big part of what makes our partnership so successful.”

“It’s been great working with 5.11 for the last three years, and we couldn’t be more excited to have them extend their support for another three,” said Dave Castro, director of the CrossFit Games. “We are honored to celebrate achievements of Law Enforcement, Fire/EMS and Military participants together with 5.11.”

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