New England


XTERRA

XTERRA Series Kicks Off for 2018

April 19, 2018

While there are many reasons to love the beginning of spring, for the U.S. XTERRA Tribe, the best part is that it signifies the start of XTERRA... more >>


Nautique

Nautique Announces Coast-to-Coast Events

April 18, 2018

Nautique is proud to bring a brand-new series of events for 2018 dubbed Nautique Swervin’ Weekends. more >>


TDBeachtoBeacon

TD Beach to Beacon 10K Releases Details of 2018 Event

April 17, 2018

Runners will hit the starting line in Cape Elizabeth for the 21st running of the TD Beach to Beacon 10K on August 4, 2018. more >>


MaineSC

Sunday River to Host World Pro Ski Tour, March 30-31

March 27, 2018

For the second year in a row, the World Pro Ski Tour returns to Sunday River for the final competition of the season, on March 30 and 31, 2018. more >>



USA Waterski

USA Water Ski Announces 2017 Club Growth Challenge Winners

March 19, 2018

USA Water Ski has announced the winners of the 2017 Club Growth Challenge Initiatives Contests, intended to get more people on the water. more >>


LLBean

L.L. Bean To Sponsor PBA Bowling Tournament

March 13, 2017

L.L. Bean reached an agreement to become the title sponsor the Bayside Bowl in Portland, ME. more >>


Vail

Vail Resorts to Purchase Vermont’s Stowe Mountain Resort

March 6, 2017

Vail Resorts has agreed to buy all of the ski-mountain operations at Vermont's Stowe Mountain Resort for $50 million. more >>


ASBA

ASBA Honors Distinguished Sports Facilities for 2016

December 12, 2016

The American Sports Builders Association has announced the winners of its annual awards, which best exemplify construction excellence. more >>


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White Papers

Whitepaper | January 23, 2013
The Purpose of College Sports: Building a Brand and Providing Pride   

In the realm of college sports, the spectators play a vital role to the overall experience of the sporting event. However are all spectators fans,... More>>


Whitepaper | January 10, 2013
Kids and Sports: New Study to Determine Impact of Contact Sports on Children   

Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other... More>>


Whitepaper | December 20, 2012
Sports Branding is Not for the Faint of Heart   

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>


Whitepaper | December 17, 2012
Make Your Sports Marketing Pay Off   

Best practices to make sports marketing pay off More>>



Print

Articles

FIFACouncil Article | November 2, 2016
FIFA’s Current and Proposed Reforms to World Cup Will Impact U.S. Bid

By: Mary Helen Sprecher

The FIFA scandal erupted about 18 months ago. Like a volcano, it has had periods of activity since. Get ready for a new spew of molten-hot (read:...   More>>


rollerderby Article | October 5, 2016
Women’s Roller Derby International Playoffs Skate Through U.S. Cities

By: Michael Popke

The longtime grassroots sport of women’s roller derby has quietly been building a new generation of fans. Now, it’s gathering even more momentum...   More>>


blank Article | September 27, 2016
Scoring Big With Gymnastics

By: Peter Francesconi

Aly Raisman’s floor routine in Rio wasn’t the only way gymnastics leaped to new heights. USA Gymnastics, the sport’s national governing body,...   More>>


Switzer Article | September 21, 2016
Women Celebrate a Half-Century of the Boston Marathon, Sans Opposition

By: Mary Helen Sprecher

When the 2017 Boston Marathon opened registration, a name was added to its roster: Kathrine Switzer. Switzer’s name was big in Boston in 1967, as...   More>>



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