New England


Hillsound

Hillsound Equipment Announces Details of Winter Wild Race Series

January 16, 2018

Hillsound Equipment will be a part of the 9th annual Winter Wild Race Series in the New England Area. more >>


WarriorDashElements

Warrior Dash Launches The 2018 “Elements Tour” and Unveils New Obstacles

December 27, 2017

Warrior Dash's new event will feature 27 stops across the United States beginning in Florida this February. more >>


USABA

USABA Lists Events for Athletes Beginning 2018

December 22, 2017

The US Association of Blind Athletes has provided the following listing of events for the visually impaired, beginning in early 2018. more >>


MaineMammoths

NAL Expansion Heads North to Maine

December 21, 2017

After announcing the league's latest expansion franchise in North Carolina, the Carolina Cobras, NAL Expansion team heads north to Maine. more >>



LLBean

L.L. Bean To Sponsor PBA Bowling Tournament

March 13, 2017

L.L. Bean reached an agreement to become the title sponsor the Bayside Bowl in Portland, ME. more >>


Vail

Vail Resorts to Purchase Vermont’s Stowe Mountain Resort

March 6, 2017

Vail Resorts has agreed to buy all of the ski-mountain operations at Vermont's Stowe Mountain Resort for $50 million. more >>


ASBA

ASBA Honors Distinguished Sports Facilities for 2016

December 12, 2016

The American Sports Builders Association has announced the winners of its annual awards, which best exemplify construction excellence. more >>


MLL

Major League Lacrosse Partners with Concussion Legacy Foundation

April 25, 2016

Major League Lacrosse will partner with the Concussion Legacy Foundation for MLL Concussion Awareness Week June 5-11. more >>


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White Papers

Whitepaper | January 23, 2013
The Purpose of College Sports: Building a Brand and Providing Pride   

In the realm of college sports, the spectators play a vital role to the overall experience of the sporting event. However are all spectators fans,... More>>


Whitepaper | January 10, 2013
Kids and Sports: New Study to Determine Impact of Contact Sports on Children   

Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other... More>>


Whitepaper | December 20, 2012
Sports Branding is Not for the Faint of Heart   

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>


Whitepaper | December 17, 2012
Make Your Sports Marketing Pay Off   

Best practices to make sports marketing pay off More>>



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Articles

FIFACouncil Article | November 2, 2016
FIFA’s Current and Proposed Reforms to World Cup Will Impact U.S. Bid

By: Mary Helen Sprecher

The FIFA scandal erupted about 18 months ago. Like a volcano, it has had periods of activity since. Get ready for a new spew of molten-hot (read:...   More>>


rollerderby Article | October 5, 2016
Women’s Roller Derby International Playoffs Skate Through U.S. Cities

By: Michael Popke

The longtime grassroots sport of women’s roller derby has quietly been building a new generation of fans. Now, it’s gathering even more momentum...   More>>


blank Article | September 27, 2016
Scoring Big With Gymnastics

By: Peter Francesconi

Aly Raisman’s floor routine in Rio wasn’t the only way gymnastics leaped to new heights. USA Gymnastics, the sport’s national governing body,...   More>>


Switzer Article | September 21, 2016
Women Celebrate a Half-Century of the Boston Marathon, Sans Opposition

By: Mary Helen Sprecher

When the 2017 Boston Marathon opened registration, a name was added to its roster: Kathrine Switzer. Switzer’s name was big in Boston in 1967, as...   More>>



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