East-North Central


USA_Flag

Northwest Wisconsin Champions Bringing NFL Flag Powered By USA Football to Eau Claire, Wisconsin

April 23, 2018

NWC will offer NFL FLAG powered by USA Football to its youth athletes in 2018. more >>


RiteAid

Rite Aid Cleveland Marathon Sets One-Mile Run Course, Heats for 2018 Race Weekend

April 23, 2018

The Rite Aid Cleveland Marathon has set the course for a new one-mile race on Saturday, May 19, the day before the running festival begins. more >>


USABA

USABA Lists Calendar of Sports Events

April 20, 2018

The United States Association of Blind Athletes has announced its calendar of sports events for athletes who have visual impairments. more >>


Nautique

Nautique Announces Coast-to-Coast Events

April 18, 2018

Nautique is proud to bring a brand-new series of events for 2018 dubbed Nautique Swervin’ Weekends. more >>



VisitLake

Visit Lake County Named Co-Winner of 2018 Gold Adrian Award

April 16, 2018

Davis Harrison Dion and Visit Lake County Illinois recently took home a 2018 Gold Adrian Award for the “Let’s Go” travel marketing campaign. more >>


Oswego

Oswego Joins Aurora Area CVB

April 9, 2018

The Village of Oswego has voted to rejoin the Aurora Area Convention & Visitors Bureau (CVB) after a 14 year absence. more >>


YouthOnCourse

Youth on Course Announces Four New Partnerships to Expand Junior Golf Access in 22 States

March 26, 2018

Youth on Course has expanded its national affordable golf program to four new associations. more >>


USA Waterski

USA Water Ski Announces 2017 Club Growth Challenge Winners

March 19, 2018

USA Water Ski has announced the winners of the 2017 Club Growth Challenge Initiatives Contests, intended to get more people on the water. more >>



LSSCAerial

Enjoy Peoria Wants to Know... Will Your Event Play in Peoria?

May 2, 2018

Located in the heart of Illinois, the Peoria Area is known as a premier sporting destination in the Midwest. The city carries a rich tradition of... more >>


Destination Spotlights

DSImage Case study | February 2, 2018
Welcome to America’s Sports & Family Fun Capital®   

By: Peter Francesconi

The sports event planner’s wish list might include lush, green field space for outdoor sports. It might also feature excellent indoor facilities... More>>


blank Case study | November 20, 2017
Big Dreams and Big Ten Teams   

By: Michael Popke

Big Ten university cities boast plenty of sports venues, high-profile events and friendly people. Champaign County, home of the University of... More>>


AnnArbor Case study | March 19, 2017
A Big 10 College City with a Small-Town Vibe   

By: Michael Popke

When people think of Ann Arbor, Michigan, the first thing that probably comes to mind is Michigan Stadium, “The Big House” on the University of... More>>


White Papers

Whitepaper | March 7, 2013
Risk Management Plans: Existence and Enforcement at NIAAA Member High School Athletic Departments   

The purpose of this study was to explore the current scenario of interscholastic athletics in terms of the existence and enforcement of risk... More>>


Whitepaper | January 23, 2013
The Purpose of College Sports: Building a Brand and Providing Pride   

In the realm of college sports, the spectators play a vital role to the overall experience of the sporting event. However are all spectators fans,... More>>


Whitepaper | January 10, 2013
Kids and Sports: New Study to Determine Impact of Contact Sports on Children   

Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other... More>>


Whitepaper | December 20, 2012
Sports Branding is Not for the Faint of Heart   

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>



Print

Articles

blank Article | February 4, 2018
Change of Scenery

By: Mary Helen Sprecher

Moving to a new location can rejuvenate a sports event. After all, it brings in new athletes, new spectators and a change of venue. You get different...   More>>


blank Article | February 2, 2018
The Northeast: Using Teamwork to Take the Sports World by Storm

By: Michael Popke

If you doubt the allure of the Northeast for sporting events, check out the number of destinations there that the NCAA chose as host cities for...   More>>


blank Article | February 1, 2018
Unpredictable Weather? Not a Problem

By: Michael Popke

Mother Nature can be temperamental, and that can wreak havoc with planning outdoor sports events, including those held over the winter months....   More>>


blank Article | February 1, 2018
Hoop Dreams

By: Peter Francesconi

As we edge ever closer to March Madness and its brackets, bets and berths, interest in basketball is outpacing that in every other sport. If you’re...   More>>



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