Whitepapers


SFIA
Whitepaper | October 1, 2013
SFIA Report: The Journey of Sports Participation in America   

A report from the Sports Fitness Industry Association detailing sports participation in the U.S. and the resulting economic impact. More>>



LA Sports
Whitepaper | August 2, 2013
Economic Impact Study of Sports in Los Angeles   

Economic impact report on sports in the Los Angeles area, compiled by LA Sports and the LA Chamber of Commerce. More>>



AIR Logo
Whitepaper | June 25, 2013
Athletic Departments in Most NCAA Division I Public Colleges Spend Three to Six Times More Per Athlete Than Their Institutions Spend to Educate Each Student   

AIR Report: Athletic departments of most public colleges and universities in NCAA Division I sports typically spend three to six times as much per... More>>



US Sports Academy
Whitepaper | May 20, 2013
Sports Fantasy Camps: Offering Fans a More Immersive Experience   

Today’s sport organizations have multiple ways of connecting with their fans, including social media, fantasy leagues, facility tours, and others. ... More>>



SDM Logo
Whitepaper | April 8, 2013
2012 Honolulu Marathon & Race Day Walk Statistics and Economic Impact   

2012 Honolulu Marathon & Race Day Walk Statistics and Economic Impact, compiled by Jerome Agrusa, Ph.D., Professor, Travel Industry Management,... More>>


Whitepaper | March 7, 2013
Risk Management Plans: Existence and Enforcement at NIAAA Member High School Athletic Departments   

The purpose of this study was to explore the current scenario of interscholastic athletics in terms of the existence and enforcement of risk... More>>


Whitepaper | January 23, 2013
The Purpose of College Sports: Building a Brand and Providing Pride   

In the realm of college sports, the spectators play a vital role to the overall experience of the sporting event. However are all spectators fans,... More>>


Whitepaper | January 10, 2013
Kids and Sports: New Study to Determine Impact of Contact Sports on Children   

Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other... More>>


Whitepaper | December 20, 2012
Sports Branding is Not for the Faint of Heart   

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>


Whitepaper | December 17, 2012
Make Your Sports Marketing Pay Off   

Best practices to make sports marketing pay off More>>



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