Digital Version
As the economy ebbs and flows, everyone is looking for incontrovertible evidence that the recession is over.  And while it hasn't really presented itself, the members of the hospitality and tourism industry all remain optimistic that the era of the 'stay-cation' (and haven't we all come to hate that term?) is over.

What's interesting, though, is the dynamic the fluctuating economic forces have created.  Fitness club owners have reported in various industry publications that while athletes are hesitant to purchase new equipment or apparel, they're not giving up their memberships if they can help it; in fact, they're working out more often and taking advantage of things like leagues and group programs that allow them to get the best return on their dues investment.  What's more, they're getting their kids involved in club-sponsored sports camps and in summer recreational offerings.